RalphLauren is known in the designers industry. For its classical designup to the latest design, Ralph Lauren depicts the luxurious conceptof sports lifestyle. With his well known clothing brand the olo RalphLauren. He sponsored the sport called ?Polo?, it is a team sportplayed outdoors on horseback in which the objective is to score goalsagainst an opposing team. The logo of this clothing brand is inspiredby this sport. ?It's the sport of kings," said David Lauren, ason of Ralph Lauren and the marketing and communications executivefor Polo Ralph Lauren. By this, he gathered more sponsors to promotehis product because he believe that "Polo the sport has aninternational sensibility, and it's glamorous." A totalsensibility because Polo sport is type of sports that only rich orprominent people can manage and keep on this kind of sports. In thisconcept, Ralph Lauren clothing line was introduced all over the worldfor its reputable background of sponsoring a games of Kings whichmeans a game for rich people. Through the personality handling by thebrand Polo Ralph Lauren, people around the world embrace the brandbecause of the uniqueness and reputation of prominent people wearthis kind of clothing brands.
Butthe relationship between Polo Ralph Lauren and the sport has becamecomplicated. In the last decade, Ralph Lauren has sued the UnitedStates Polo Association for trademark violations, By using the theword ?Polo? and the trademark image of the company Polo RalphLauren. But the Association sued back Ralph Lauren, asserting thatthe clothing company was ruining its merchandising efforts. Then forthe very first time since the 1967, when company uses the trademark?Polo? and logo, Ralph Lauren sponsored a polo team in UnitedStates. The members of the Black Watch team, which is based in theEast Hampton, N.Y., and Palm Beach, Fla., each member received auniform designed by the company which is known to be as the BlackWatch line for mallet-less consumers. Through sponsoring the Blackwatch team, they established again the brand and continue soaringinto the lead in the world of clothing line.
Duringthe Beijing, Olympics last August. Ralph Lauren also sponsored theUnited States athlete team in Olympics opening ceremony night inBeijing, China. The uniforms for the 650 athletes marching, havingthe idea of create ?something simple enough for the athletes to puttogether, yet stylish enough to elevate us as a country," saysDavid Lauren. The uniforms are "very sharp, very graphic on TV,very aspirational and very statesmen-like." The design isinspired in the British Olympians movie Chariots of Fire in 1924, butit has a very distinctive look that ?drawn so much from Americanheritage ,? said by Alex Badia, fashion director at menswear trademagazine DNR. It is a sport ceremony but Ralph Lauren made 'the bestfashion runways ever." In this memorable contributions of RalphLauren to the athlete of United States, its a symbolic action that RLwas dominated the sports fashion of this generation.
