Let's take audio books for example. Many who just think inside the box might just promote audio books. Those who think outside the box would use the audio book content to improve their website content and promote related products as well. They would also use this content to add name recognition and branding to their web pages.

Many audio book affiliate programs just give you links to promote but what if you could generate unlimited content for your own website. This is what you can do with this audio book program, couple that with good rich informative content along with keyword research and you have the foundation to succeed online.

Go a step further. What if you could create direct pages with audio content and have people buy on your site. Then you could use this to find out what keywords are generating sales, helping to fine tune your efforts.

When people search online they are seeking information. Your job as an online publisher it to provide that information in a format that makes sense. So what is that format? Firstly it is highly relevant and informative, relevant in the sense that you address their issues and provide answers and solutions to their problems. You yourself if you are interested in the subject will be in a position to speak from experience.

You provide this content in a way that makes the search engines understand what you web pages are about. You then seek out relationships with others in your chosen field and link to one another. Don't just do it with straight text links but mix it up with articles and video footage, employ your imagination. Provide tutorials and written references maybe even quotes.

If you are reading this and think this is all too much work then I suggest you are not really interested in what you are doing. If you are interested and passionate about what you are doing then making money will be simple because you will provide value.