One can find out the popularity of a web site by measuring theWeb traffic. Web traffic has certain problems like sometimes when a page of a website is recently updated it is not immediately found on search engines. This may effect the We traffic.

The Web traffic analysis market is getting highly popular these days. Today the Web traffic analysis market has become an important part of the software industry. The best way to increase the web traffic is to include the website in the major search engines.

With the help of Web traffic analysis software one can carry out many activities. The Web traffic analysis software helps us to find out the number of total files requested. Web traffic analysis software can also calculated the number of total visitors and visits that were made to a site.

Web traffic analysis software also gives us information about the advertising information, ad impressions, rates etc. Web traffic is measured by using external tracking device and also by packet sniffing device.With the help of Packet sniffing in the Web traffic analysis one can collect data in n advanced way.In Web traffic analysis with the help of Packet sniffing the data can be collected directly rather than being read in from a log file.