With the increasing use of so many great search engine optimization techniques to drive traffic to web sites, many people question whether or not the best web site traffic building tool is article writing.

The problem may be that it seems to be too simple; driving lots of traffic to your site has got to be harder than just throwing together 300 or 400 words, then people read them and come visit your site, right?

The answer is yes and no. While slapping together 250 words is a start, you also want to make sure that you not only have enough content to keep the attention of users and grow your search engine rankings, but that your content is useful enough to keep your web visitors and potential customers coming back for more.

Article writing can help benefit your website greatly in many ways. Here are two:

1 - Getting Backlincks to Your Site

What are backlinks? They are the URL of your website (link) on some else's site. It is also called a link pointing back to your website. The more sites that have backlinks, and the quality of the sites the links are on, heavily determine how far up your website ranks in the search engines.

One of the best and ethical ways of getting backlinks is to submit articles to article directories. This tactic is a great web site traffic building tool. You can get many backlinks to you sites in a short amount of time simply by writing articles and submitting them to free article directories. Just do a search for directory sites and info.

This will add to the number of hits to your website and it also might grab the attention of people who might be reading articles in a directory on other subjects and happen to run across yours, giving them information on just what your website is all about.

2 - Give You Web Content

Web content is another useful web site traffic building tool. Having enough keyword rich, useful content on your page is a great way to generate the attention of search engines and search engine users. IF you have something to say, your visitors are that much more likely to stay on your site for longer periods of time, attracting attention for your affiliate sales, etc,.

You can use article writing in many different ways to build traffic to a site. Just do a search and you will find hundreds of article directories that will allow you to submit your article with your link at the bottom. You will soon be addicted to this free way of getting great free traffic and then you will see why so many successful webmasters have used this as their top web site traffic building tool.

Authors love article submission directories. Don't feel you can write good articles? It really is easier than you think, but you could also hire a ghostwriter. There are many places on the web to get this done for a reasonable price. Simply do a search.

Many web site owners are relying on the benefits of article writing for building reliable traffic and climbing up the search engine rankings. Don't delay and get to typing up a few articles for your website today; submit them to directories and publish them on your web pages!