Some of the most important factors in choosing a web site hosting company are cost of a plan, features provided in that plan, technical support, location of the server, money back guarantee policy, uptime etc. There are so many factors actually. But which one of them is the most important?

Without any doubts, the king of them all is prompt technical support. You can live with a higher priced plan, you can live without a few less features, you can live without the money back guarantee, but can you afford not to have round the clock prompt technical support? No, you can't.

Imagine this. You have some technical issue at 2 a.m. on Saturday and you find out the hard way that there is no one to answer your emails and provide technical support at that hour, what happens then? You wait in frustration. To top it all, the earliest response that you get is on Monday morning, which simply says that the matter is now being looked at. Is that enough? No, it's definitely not enough.

Your website could be down the whole of the weekend, do you want that? No, you definitely don't. Good round the clock technical support not only ensures a good uptime of your website, but also of all its associated services like email, ftp, database etc.

What you need from a good web site hosting provider is a true 24/7/365 technical support. Anything less is not desirable and not acceptable. The technical support staff should be available all days of the week, all days of the month and all days of the year including all public holidays like Christmas and New Year.

Next time you are out looking for a good hosting company for your web site, you know what to look for first and foremost. You know what the most important factor is. Yes, true 24/7/365 technical support.