By making a monthly or yearly payment, these companies give you the possibility to advertise DVD movies on your website, then take rental orders and pass those orders to them, who are in charge of the DVD distribution. This way, you earn money by acting merely as a ?gateway? between the customer and the actual rental service provider.

It sounds good, but? How do those companies make money?

Well, it's as easy as doing some math: you pay them a monthly fee, you charge your customers a monthly fee. That's right, you don't charge per rented DVD, as ?real world? rental business. This scheme has some evident advantages:

Your supplier company gets paid on a regular basis and at the same time it gets publicity for their service.

Your customers may rent unlimited DVD for a fixed monthly payment, usually lower than what they would pay per DVD on a classic store. Besides, they have the comfort of DVDs being delivered to their home door.

You get the convenience of getting paid per customer and not per rented DVD, thus you do not have to face the common ?inactive customer? scenario, where you have a large customer database but a much smaller income.

You also make your service available within a very big area from the very moment you set up your web site, as opposed to setting up a physical rental store, which will take a long time to become famous beyond your neighborhood.

Another advantage is that you don't have to spend the huge amount of money associated with setting up a ?real world? store.

Knowing this, it is not a surprise to see this online DVD rental business growing more and more each day.