He claimed that putting good words on the water, like thank you, or love, would result in good crystal formation.

On the other hand, putting bad words on the bottles, like "I hate you" will produce bad crystal formation.

You can search for Masaru Emoto on the web, or read more about him in wikipedia.

According to Masaru, the words we use are natural and somehow interact psychically with the water. Hence, the water retains memory.

Followers of Masaru suggest that we shouldn't tell ourselves that we're stupid. Less, it'll change the structure of water in our body and make us really stupid.

When I first saw the pictures of it, I was quite surprised. Part of me thinks that this couldn't be true. However, being a businessman for so many years stopped me from just diminishing this extraordinary finding.

So, I looked him up on the web. You should check out this page: http://en.wikipedia.org/wiki/Masaru_Emoto

It turns out, just like many conclusions made by those believing in spiritual stuffs, the method of the experiment is not robust.

In particular, the photographers knew before hand which water has good words in it and which water does not.

Hence, it is possible that Masaru got his result even though there is no causal effect whatsoever between the words and crystal structure.

How? Well, there are plenty of crystals in the water. That's pretty obvious. A photographer that knows before hand and expect "good" crystal will pick the beautiful crystal from the positive water.

The photographer that knows before hand that the words are negative, like "I hate you" then he'll simply photograph the bad crystal.

Now, that seems like a much more plausible explanation. James Randi, a skeptic, offers Masaru $1 million dollars if he can perform his experiments with double blind tests that would solve the original problem.

So far, Masaru still promotes his idea ignoring Randi's pleas.

The scientific part of me says that Masaru's work is total bullshit.

However, the businessmen parts of me see that it is indeed significant.

Just like there are many crystals in the water, there are plenty of potential events in our life. You see, just like the positive-thinking photographers pick the beautiful crystal to photograph, in the same way, thinking positively will put our attention to potentially good events in our life.

Just like the photographers turn the beautiful crystals into permanent photographs, the same way, we positive-thinking people put potentially good events into profits and fortunes.

This is just another proof how positive thinking works. So think positively, but judge facts skeptically.