To create a good website, the website designer needs to know what affect colours can have on people. subconsciously, people react to colours and associate them with different emotions & feelings.
Colours don't only bring up emotions & feelings that might influence how a site is seen but they can also be cleverly utilised to direct users in the direction of certain sections of your website.
Every colour that you can think of can be used on the internet these days, so choosing the right colours can be a daunting task. here's a prompt summary of how some colours provoke certain reactions.
Green is linked with the environment, peace & jealousy. its also a really relaxing colour & is commendable to use for a soothing effect.
White stirs up feelings of pureness, simplicity, emptiness & innocence. if used as a website's main colour, it creates a clean & simple feel.
Blue is a colour is most commonly associated with corporate sites as it's a strong colour that's associated with confidence, coldness, depression, water & peace.
Ebony can be associated with death, mourning, power & style. various metal bands use black as their main colour due to its associations with death & evil.
Yellow summons up thoughts of summer, joy & optimism. it's a colour that could be overwhelming & if used in conjunction with black, it creates a feeling of warning.
Just like yellow, red is a colour that is associated with love, sex & energy. it can also be overpowering if overused, however it is fabulous to attract attention.
Evoking images of style, modernism, fashion & sophistication, grey is commonly used on spots that cover fashion, design & tech.
Purple is a mix of blue and red. it does have the highlights of red, but has more bold properties than blue. It conjures up images of royalty, religion & luxury. However, it isn't a common colour in website design.
Orange is really young however also warm, stimulating & friendly. used in sites, it's also welcoming.
Grey is a popular background colour for web sites. just like black, it's laudable for highlighting images & it creates laudable contrast between colours.
It is evident that colours don't make a web-site look captivating, but they also have an effect on user experience & can dictate how successful a website can be. getting the colours right can evoke a site that users can identify & will make them more willing to use, explore & promote the site to friends. picking incorrect colours can put users off & have them switch off.