Those in the wine business commonly utilize three types of selling techniques: direct or in-store wine sales, telemarketing and on line sales. These methods have their own respective advantages and disadvantages so a little bit of all three is needed for successful forays in the business.

In-store wine sales generally include assisting the customer in finding the particular wine he is looking for, and informing the customer about that certain wine's class, age and even taste. Since this type of sales is direct, the wine sales associate must be very knowledgeable about wines.

Wine sales are also done over the phone, especially in large quantities. The leads can be gathered by asking current customers for their number or even for a referral. A wine sales person may even contact high end restaurants and hotels to offer wine supply. Phone wine sales can be used as a tool to inform frequent customers of the arrival of new wines. The wine sales person can also invite the customer to come to the store for wine tastings.

Most wine sellers also advertise or sell their wine online. Wine retailers generally have a personal website where the prospective customer can take a look at their products. This method can be very effective. Wines can be ordered on the Internet with a credit card and delivered to the customer's registered address.