Ralph Lauren is the perfume, the polo shirt, the GT Coupe collection, the ethical haute couture brand, the bedding, the “every sort of luxury goods" company.

Ralph Lauren started his business in 1976 and his main preoccupation has always been the fashion industry. After five years, in 1981 he created his first product for women and it was the launching of feminine perfume in the market.

Ralph Lauren perfumes contains a wide range of fragrances, to suit the world wide variety of women. And anyway, one perfume cannot cope with all of the moods and situations a woman might choose to enjoy. So characteristically for an haute couture perfume creator, there is a wide range of perfumes and packages to choose from:-

Blue, Glamorous, Lauren Style, Polo Sport, Pure Turquoise, Ralph, Ralph Cool, Ralph Hot, Ralph Rocks, Romance.

If all of this sounds fine you can start in your local department store, perfumerie, chemist, or whatever. Your aim should be to try to find something that suits you. And then : follow up by shopping online.

You will have avoided the big bind with perfumes – you need to try before you buy, but you also need to avoid the department store rip-off, where high prices rule beyond good reason.

Before you buy, check to see that the online perfume store has a Privacy Policy and some sort of customer service phone number or email. You could also try out sites like eBay but beware of cheats and copies, and remember that there isn’t much consumer protection on the ebay site; you are very much on your own. Deal with a firm that has a physical address, and a reputation that it cares to keep.

Ralph Lauren perfumes are very pricey. If you have your heart set on a particular Ralph Lauren perfume, wait before buying it. Or better yet, drop hints to your nearest and dearest, wait until your birthday, anniversary or winter holiday comes round and hope that your hints pay off.