So why are more and more internet marketers turning to blogs rather than websites?

Here are a few reasons...

It's really easy to setup a blog. There are many sites on the internet that will provide free and low cost hosting of your blog when you use their blogging software. All you need is a computer to connect and your up and running.

You can choose from a variety of blogging platforms; Wordpress, Blogger, Joomla, are a few of the most popular. These applications offer a number of attractive themes to choose from. You're bound to find one that fits your product niche. You will also find with these platforms that people write addons, plugins or applications that add spice to your site.

People are attracted to blogs because they are generally less intimidating. They are a friendly environment that allows for open conversation about products or issues. You do not find the in-your-face hard sell you would on a website or sales page. It's a more personal environment which attracts people.

Blogs are also great for search engine rankings. Because there is a lot of activity, postings, links, the search engines love them. The more postings you provide and comments you receive helps boost your popularity and therefore your rankings.

Blog content

The most important aspect of a blog is its content. It must be useful, informative and non threatening. You can write what you want in your blog and if people find you interesting they will follow you. You can be informative, funny, and controversial, all are great avenues to grow you reputation. As your reputation grows and your blog gains readership you will see the benefits in your profits.

There is no rule of thumb on how often you should post to your blog. Once a day is great for keeping your rankings high and your readers' interest, but if you can only post twice a week or even once a week, the idea is to keep posting.

Offer your readers various ways to keep up with your posts. You can setup article feeds (RSS, Google, AOL), or have them register for emails to be sent every time you update your blog. This will encourage your readers to comment on your posts and keeping your blog active.

Monetize

There are many ways to add profit to your blog. You can sell advertising to other subscribers wanting to promote their product. You can be less assertive by adding text links within the blog content directing them to other sites. This is usually a personal preference. You can also add Google Adsense, AdBrites or any other content sharing ads.

If you follow these few simple ideas you will find blogging fun and a very powerful tool in your internet marketing strategy that sets you on the road to success.