If you've ever felt like you had to hide a part of yourself in your business, it's not a conscious business. A conscious business draws forth every ounce of your spirit and calls you to be more of who you are. Your conscious business needs you to be who you are because that is exactly where your success lies.

Too often, business owners feel like they "should" be a certain way in business, and a different way in life. It's just not true. The only way to succeed as a conscious business owner is to be all of you, all the time. The very qualities and characteristics that make you, you, are the exact qualities and characteristics your business (and customers and clients) need you to be.

It's incredibly challenging to put on your "game face" to try to fit into someone else's idea of who you should be. Or, worse yet, your own misguided idea of who you think you should be. The glory truly comes in surrendering to exactly who you are. Yes, every tender loving ounce of your being; quirks, idiosyncrasies... and all. Those are the things that make you who you are, who God meant for you to be the moment you were born.

One side benefit of being fully who you are in your conscious business is that you have no "competition." Nobody can be you. Nobody can duplicate your heart and soul. Nobody can exude you, but you. So, the more you are fully yourself, the more you distinguish yourself in an overcrowded market of entrepreneurs who are trying to be someone else.

In so doing, you will only attract those customers and clients who are meant to work with you. Because, being who you are is the strongest asset you can have as a business owner. The "secret formula" of you can never be knocked-off. And, oh, what fun it is to discover that your most important role in your business is to be more of your Divine self. How lucky you are that this is your highest mission in your business, and your life. How blessed you are that deep down inside you probably already know this. Perhaps right now you're even nodding your head "yes" in thankful agreement that you get to discover and share more of yourself through your business. Awesome, isn't it!

So, I invite you to be the glorious being you are. Embrace every thing that feels easy, natural and graceful. It's these very things that guide you to experience more of yourself. While these experiences may not seem like anything spectacular, they are in fact... everything. They only seem like nothing to you because you're blind to seeing that which is innately you. When you're simply being you and doing all that comes naturally as your Divine self, success flows with ease.

copyright 2007 Christine Kloser