The fashion phones were pioneered to wound the eyes and heart of women customers. Thus, each manufacturer came out with what they thought was the 'in-thing'. While some experimented with the designs, others, gave its customers a euphoria of colours. And when it came to colours, nothing scored a high as Pink. One such successful handset under the 'Pink Banner' is the Samsung E900 Pink.

Dressed in hot pink, the Samsung E900 Pink is the phone for the bold, fashionable ladies who dare to cast their effeminate charm, without a pinch of regret. Its for the women who enjoy attention and want to talk in the most attractive way. Tailored to suit a woman's style, this fashion phone comes with a sliding mechanism that is smooth to operate and displays a great stylish look. The front section of the gadget is seamless in design, with an impeccable finish and desired highlights. The 240x320-pixel screen looks neat and gorgeous and offers true delight with its ability to display 262,000 colours. Which means viewing of pictures, videos and texts would be a pleasurable experience.

Women are full of surprises. Thus, anything that is new to them, fascinated them. To tap this very essence of womanhood, the Samsung E900 Pink comes with an innovation – a touch sensitive touch pad. It glows the moment it is activated. The only key in the front fascia that is not touch sensitive is the navigation button. This was done for a tactile feedback and is easier to use. There are dedicated keys for music and camera, while the handsfree headset makes multi-tasking easy.

Once the Samsung E900 Pink is slid open, the alpha numeric keypad is revealed. There is enough room for the dainty fingers to type, but the keys do pose a problem of lack of space.

Apart from great looks, other features of the Samsung E900 Pink are- 2-megapixel camera, expandable microSD slot, Mp3 player, SMS and MMS messaging, Bluetooth, a voice recorder, polyphonic ring tones, organiser, clock, an alarm, a timer, a stopwatch, a calculator and Java games. And one thing that the ladies are sure to love is the provision of subsection window, that opens up on accessing different section of menu.

Truly a woman's delight, the Samsung E900 Pink is not about a subtle blush... its about a haughty smirk.