Remember when “Casual Friday” first started and everyone was thrilled to show up in a pair of jeans and sneakers? Yet some people were so mired in their usual way of dress that they refused to “dress down” like the others. They wore their suits and secretly chuckled about the “casual people” around them. It didn’t take long, however, for everyone else to catch on.
“Business casual,” as it is often referred to, is a mainstay in corporate America. But, it no longer applies simply to what you wear it can also refer to the style in which you write. As you peruse the Internet, this form of writing is prevalent in the online newsletters and articles you read. It’s not just limited to the Internet, though; this form of writing is also showing up in printed business publications. This relaxed style of writing is conversational and almost always informal. It has personality. It’s a refreshing pace from drab and dreary, formal business writing.
Does casual business writing work better than the more formal style of writing to get readers’ attention?
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