C.C. Hudson from Spring Hill Farm in Tennessee left his home in 1897 to find work in the growing town of Greensboro, North Carolina. He got a job in a textile factory that made overalls. In 1904 this factory was shutting down Hudson saw his chance. He and some friends bought a couple of sewing machines, rented a small business space and opened their own company: the Hudson Overall Company.

They started out well and grew steadily. In 1919 saw a name change to "Blue Bell Overall Company". Business was booming for the following years and in 1926 the company was sold for $585,000 to "Big Ben Manufacturing of Kentucky" but the company name "Blue Bell Overall Company" stayed and the business had still their headquarter in Greensboro. It wasn't still the first space they rented in 1904 but a larger factory space to where they had moved in 1919.

In 1936 the company introduced a new fabric that limited the shrinking after washing to under 1%. This invention kick started sales again and the company grew. In 1943 they acquired a company named "Casey Jones Work-Clothes" and with it a brand name that shall make them famous in the future: That brand name was "Wrangler".

Wrangler Jeans and Wrangler Men's Jeans for that little bit of Cowboy in all of us.

With equal appeal to men and women - the appeal of Wrangler jeans is after all in the looking at, as well as the wearing, Wranglers men's jeans in particular are synonymous with a raunchy laid back western image.

Wrangler men's jeans and that cowboy connection: in 1946 the Pro Rodeo Association of American gave their endorsement to Wranglers jeans and the image was established. Considered an iconic symbol of youth culture everywhere by the 1970's Wrangler jeans are still as popular today with the young of all ages. In 1996 one in five pairs of jeans sold in America were Wrangler jeans. With bang up to date styles and a reputation for quality and durability Wrangler jeans continue to go from strength to strength and are zealously sought after worldwide. Names like the Texas and Ohio keep the western theme going.

The Wrangler stable has great designs to appeal to everybody. Wrangler men's jeans have a staggering range of styles, fits and finishes for all ages and shapes from the classic wrangler blue jean through all the nuances of straight, tight, loose and easy, and the ever popular boot cut. When it comes individual fit the devil really is in the detail. Wrangler jeans come high waisted, low waisted ( and for the truly body confident) extra low waisted. For those yearning for authenticity there is a choice of button or fly styles. And for the really laid back Wrangler jeans come already strategically faded stressed and frayed. Wranglers men's jeans are one of the few brands to sport knee pockets. All wranglers jeans are tough enough to look good after a strenuous workout ( you choose what!) and with a choice of machine washable finishes your favourite pair are hot to trot in no time.

Wrangler jeans are firmly established as a hugely popular western brand with international appeal. Wrangler still make jeans specifically for work. So whether you want yours for rugged pursuits, leisure or just to look fantastic in, Wrangler delivers the goods every time.