First of all, make sure you're posting regularly - at least every other day. If your blog is updated regularly, you're giving your readers a reason to return often. If your posts are timely and helpful, you'll become known as an expert in your market.

Your visitors will come to your blog looking for answers to their questions. A regular posting schedule also help to develop your relationship with your customers. They'll get to "know you" and trust you.

If you install a system like Feedburner on your blog, you'll make it easier for your customer to stay up to date. They'll be able to easily subscribe to your blog and they can choose how they want to receive updates - email, RSS reader, etc. These services range from free to fairly low cost and the setup is quite easy - you simply install a piece of code or a widget into your blog.

You can also opt to have a "blog roll" or list of blogs your readers may find helpful on the side of your page. If you put the link to another blog on your page, ask for a link back to your blog, too. This can help widen your audience, as readers of others' blogs will see the link to your blog and check it out. Just remember to keep your target market in mind. It doesn't make sense to trade links with just any blog.

One of the best, and easiest, ways to drive traffic to your website through your blog is to link back to your site as you post. Each time you put a new article on your site, you can write a "teaser" post containing an excerpt of the article and include a "read more" link to the page on your site that features the complete text.

It's also a good idea to link to existing articles from your blog, particularly if they are suddenly timely again. For example, if your website has an article about Halloween costumes for kids, post a new link to it on your blog every year around Halloween.

When you start using these tips on a regular basis, you'll see an increase in visitors to both your blog and your website. Track your stats so you can see which methods work the best, and continue to do more of those.