This business opportunity works best if your reports are all about showing people how to make money. This is the best selling topic as there seems to be an ever increasing demand for these type of reports. Other types of reports don't sell so well so it would be best to stick to these money-making reports to ensure quicker success.

GET REPORTS TOGETHER

The first thing to do is to get reports together to form a series based on a specific topic. A series should comprise of between 10-15 reports and each report should be between 2-3 pages in length. These reports will become your products which you offer for sale per series. Remember the best reports to sell are those reports that show people how to make money. You can get reports for resale in one of two ways:

By purchasing reprint rights

Here you use other people's reports by purchasing the rights to reproduce and sell them for yourself. There are many authors out there who will gladly supply you with a thousand reports with reprint rights for around $50. One such place is www.cashmaker.co.za/reports.php You only pay for these reports once and no other royalty payments are levied. This means that you get to keep 100% of the profits for yourself.

By writing them yourself

If you are fairly knowledgeable and experienced in specific money-making opportunities, you may wish to put these down on paper. Even if you don't know much about something, you can research on the internet and/or libraries. Another way to put together information is to speak to experts in the field. You'll be amazed that most of these ?experts? are helpful individuals who will not hesitate to impart their knowledge and advice.

Once you've accumulated these reports and formed them into a series of 10-15 reports, you are now ready to begin marketing them. A great price to charge for these reports is $10-$15 per series.

MARKETING THESE REPORTS

There are two ways to market these reports. One is through conventional mail order and the other through the internet.

Conventional mail order

Prepare a one page sales brochure describing your reports. Make this brochure appealing to your customer, include a price and an order form. Now write out a 3-4 line classified ad and place this in relevant sections in various newspapers. You would ask respondents to write or call for further information. An example of a classified ad may look like this: Free Report! How to make big $$ in your mailbox everyday! Send SASE to ??

It's a good idea to ask for a SASE (self-addressed-stamped-envelope) from readers as it saves you postage. Once you receive the SASE from the reader, you place a sales brochure into it and post it. If readers like your offer, they will send you a payment through the mail by check or postal order. Alternatively, you could place a larger ad in magazines and newspapers with much more information, including an order coupon and order details. A customer will place their order directly to you upon reading your larger ad. This order will also come through the mail. Another great idea is to rent mailing lists of income opportunity seekers from a mailing list broker and mail out your sales brochures to these prospects.

Internet

The internet has made it easier and cheaper for mail order businesses to operate. Here you will do a web page detailing your offer. You will need to link up to a payment processor like Paypal to debit your customers? credit cards or Paypal accounts. You advertise your offer in free classifieds, through pay-per-click advertising or through email campaigns. A visitor, interested in your offer, will read through your web page and place their order with their credit card or Paypal account. The credit card processor will collect the monies on your behalf and remit it to you.

ORDER FULFILLMENT

Your last step in this process is to fill the customer's order ? a process known as order fulfillment. Obviously, the process varies depending on what sales method you have used.

Conventional mail order

Once you receive a customer's order with payment, you may now post the reports to the customer. You have the reports photocopied, bind them neatly if necessary and insert them into a big envelope. Affix the correct postage stamps to this and post.

Internet

Prepare your reports either in pdf format or text format. You upload a copy to your server and note the location of this file. Your website then needs to be integrated with the payment processor so that as soon as there has been a successful payment, your customer is taken to a download page that shows a link to this file or you can set it so that an automatic email is sent to the customer providing the download link. Your customer may then download these reports on to their computer by right-clicking the download link and choosing ?Save Target As?.

I was first introduced to this concept eighteen years ago and even up to this day, it is still a greatly successful and lucrative opportunity. Give it a try and you'll see what I mean!

Copyright 2006 Anwar Ahmed Ally