But I was in for a surprise. Although I knew what I wanted to write I just could not complete my article even after working on it for two full days. Several times I started writing and then scratched what I had written.

On the third day I decided to take some help. I searched Google on how to write articles and got advice from several sites. Then I summarized what I had learned and wrote two points for my guidance.

1.Write as if you are talking to one single person.

2.Initially just keep writing whatever comes to your mind. Later you can organize the article and do grammar and spelling.

I thought I had found the magic formula. But I was still struggling with my writing. Just then Hari, a friend of mine, came to my house. He looked at me once and understood that I was in some deep trouble. He asked what was troubling me and I told him about my predicament.

Then he wanted to know the subject of my article

I said that it was something about mind control.

He was rather surprised and asked me why it was so important.

I said that it was important because just by modifying your thinking process you can transform your life and change you destiny. I added that this theory did not seem to be working for me.

Like this we set up a conversation. He asked me questions and I replied. But I did not notice that he was writing the points on a paper. After about 20 minutes he handed me that paper and said that there was my article.

On the sheet of paper he had written down the main points as we had discussed. I immediately saw that not only I had the content for my article but the content was also logically arranged. I thanked him and said that I would finish the article by the evening.

He said that I had to finish the article immediately and send it to the ezine within one hour.

I started writing the article feverishly. Within 15 minutes I wrote about one and half pages and completed the article. Then I started typing like mad. And I was able to submit the article shortly afterwards.

From this experience I wrote my third and the most vital guiding point.

3.Be your own customer.

Now I find that this theory works well in many areas not only in writing articles. Before you get down to write the article imagine that your customer, who in this case is your reader, is sitting in front of you.

You talk to him about the article and as your imaginary conversation continues you write down the points. And there you have the blueprint for your article.

This approach makes you think from the perspective of your customer. This way you do not see what you are offering but you see how your offer looks like.

Look at it this way. You are writing articles for others to read. Why will others read your articles? They will read if there is good content and it is properly arranged. If you want to see how your article appears to your reader, come out of yourself and critically look at your article as if you are the reader and not the writer. When you look at your article from a distance you get a much wider picture.