Always ask yourself how you will react when you see the email that you are going to send. It is too wordy! Click "delete" or I don't understand what it says! Click "next". If these are what you are going to do to your emails then you really need drop your current email marketing efforts and redo one.
Now let's understand some basic email habits that you need to inculcate.
1. Keep it sweet! Don't try to beat around the bushes, go straight to your point so that your readers understand what you want to convey right from the start. Well you need not necessary to keep your email short. In my opinion, an ideal email should be able to view in one screen with minimum scrolling.
2. No capital letters words. HOW YOU LIKE IF SOMEONE SENDS YOU AN EMAIL WITH SO MANY CAP WORDS? Just take a look on what I just typed! I am sure none of you like it at all. To me I interpreted it as shouting, I hate it myself but I need to show you how it feels when you do that to someone. If you really need to highlight some important points, do it just once or twice.
3. Halo! :-) Wassup, how u? You think that this looks nice and friendly? It is definitely a NO (notice I cap this, I want to get it straight to you) to put that in your email. It is rather inappropriate and unprofessional to do that especially if you are emailing to your leads, business partners or someone you don't know personally. Make it a habit not to include emoticons or slang in your email even if you are writing to someone that you know well.
4. Be aware of abbreviations! IMO (In my opinion) try not to use abbreviations in your emails. Why? There people that still do not know what they stand for, ROTFL, LOL, BRB or GTG? Take myself for instants, I did not know what is ROTFL until recently when my friends kept using it during an online conversation. Of course I asked them and they told me that it stands "Rolling On The Floor, Laughing".
These are some very basic tips that you should inculcate before going further with email marketing. Hope that these tips will help your improve your emails.
