Certified Guerrilla Marketer and Direct-Response Copywriter
Experienced seminar promoters know that filling events typically requires a lot of work and even more lead time. But there are a few tricks you can use to fill some (maybe even most) seminar seats quickly.
The most obvious and easiest of these seminar marketing secrets are:
* Being the first to offer a seminar on whatever hot topic your prospects are begging for
* Proving that your seminar delivers the results and benefits your customers want
* Offering incredible value (note: this does not necessarily mean offering your seminar at a rock-bottom price)
* Limiting the number of seats ? and telling prospects that reservations are being taken on a first-come, first-served basis
* Rewarding prospects who respond quickly
Then there's the most overlooked way to fill an event fast: Building an incredible relationship with the customers and prospects on your list.
If people know, like and trust you, they'll welcome communication from you ? and eagerly scan (and maybe even read!) the marketing messages you send.
If they REALLY know, like and trust you ? and your event meets the criteria above ? they'll race each other to the registration line.
