Personally, I find that articles that offer humorous twists are better than those that do not. Obviously, this view only applies to situations where the subject matter allows for such a writing strategy. An article about drunk driving is probably not a good piece to insert your own brand of humor. Nonetheless, is it wise to insert humor into your writing style?
There are many reasons why you should insert humor into your articles. It makes your article stand out since few writers take this approach. To be blunt, most articles found on the web today are fairly bland. If you can throw in a humorous tone to yours, most publishers are going to react positively and pick up the piece. This, of course, leads to more exposure for you.
Articles with a humorous tone also tend to indirectly convey another positive aspect. Unless you are simply telling jokes, the writing will also convey a more personalized style. Humor is a personal taste, so yours will convey an article that gives the audience a feeling you know the subject matter and have something credible to say. Again, this is a positive development.
On the other side of the coin, there is a rather large risk to the humor approach. What is funny and not funny is a matter of taste. Many serious drama actors have said that trying to act in a comedy role is far more difficult than any other type of film. The same goes for writing. While you might be rolling on the floor laughing at your article, the audience for your piece may not. There is really no way to minimize this risk. Humor is a personal taste, so you will just have to risk it.
Should you try to write articles with humor in them? It cannot hurt, but I suggest it be done only so often.
