Article writing can be a scary prospect for many and with good reason since many people do not understand how to write quality articles. However, getting past this fear is the first step in building not only your website traffic, but its ever valuable back links. Articles have long been known to many webmasters as a way to supply others not only with the valuable knowledge that they share, but also a way of generating traffic and higher rankings within the search engines. As many know the higher your website lists in the search engine rankings for specific keywords can have a direct impact on the popularity of a website.

It is for this reason that many webmasters long ago turned to writing articles to not only share their knowledge, but garner more natural links back to their sites through quality written content. In today's online market place it is simply not enough to place a few banners or text links on popular sites. While these are still effective to some degree, the majority of traffic that is being brought into most websites these days are provided by the high rankings in search engines and word of mouth.

Being viewed as an expert in a field is helpful and can be accomplished through well written articles. You will gain traffic to your site through these articles from people who are looking to learn more about the information you have all ready supplied them with. In addition you can gain valuable links to your site if the article becomes viral and spreads across the Internet to dozens, hundreds or even thousands of sites. The shear number of viewers that could see a well written article is staggering if it becomes popular.

So why do so many avoid writing short and informative articles? Most have to get over the fear of criticism from others on what their views are on particular and sensitive subjects. For some this fear is to overwhelming to overcome and they will continue to linger at the lower end of the search engine rankings, but for those few that grasp the concept they will eventually benefit from the rewards of their efforts.

Some will become successful by other means besides article writing. Their sites will naturally become popular by the word of mouth that propels them to the top of the Internet Bubble as has happened with some sites in the past few years. While others will use advertising campaigns to gain the recognition needed to succeed, but honestly most of us cannot afford to do this.

So where does that leave the average website operator? Looking for free and effective means with which to get their sites noticed by the Internet masses. Article writing is more than just simply writing one simple article it is an on going process that will ultimately help keep your website fresh in the minds of those very Internet users that you are so desperately trying to attract.