So what do ETFs offer that other investment vehicles don't?

ETFs are unique in many ways and present a variety of benefits compared to other traditional investment vehicles. With that innovation and uniqueness comes a new type of disadvantage as well. ETFs are basically a group of securities that track highly recognized indexes. They are similar to indexed mutual funds in that they offer shares in a professionally managed diversified portfolio of stocks or bonds. What sets them apart from mutual funds is that ETFs are traded much like stocks. Rather than transactions occurring at the close of the market, ETFs are traded all day long. Their price is determined by the supply and demand.

Two of the biggest pluses that ETFs offer are diversification and variety. ETFs offer you a way to keep your investments diversified across a broad range of markets and asset classes. From ETFs that mirror the major indexes, to certain sectors, niche markets, and even specific countries, ETFs allow you to select an area or industry you may be interested in investing, and saves you the hassle of purchasing stocks individually. ETFs also make it easier to allocate assets into select groups. Specialized ETFs exist that can be used to support allocation targets for stock and bond mix in their portfolios, easily making diversification one of the biggest pluses to investing in ETFs. Diversification can be thought of as spreading your investment dollars into various asset classes to add balance to your portfolio. Although it doesn't guarantee a profit, it may be able to reduce the volatility of your portfolio.

While they aren't the best idea for someone who regularly invests a small amount of money, ETFs may be suitable for someone with a large lump sum to invest. They tend to offer greater tax benefits than most mutual funds. Market trades have no effect on an ETF itself as no cash enters or exits the fund. Taxes are still paid at the point of sale of all underlying securities at the investor's cost basis, but not the fund's cost basis or at the expense of other invested individuals. ETFs occasionally distribute capital gains and dividends, but usually less often than other investments which means less tax consequences for the investor.

Of course, ETF's do involve certain risks that should be carefully considered before investing. These risks include but are not limited to: market risk, sector risk, as well as global and economic developments. One should also consider the trading expenses associated with investing in ETF's.

As ETFs grow in popularity, so will the types of funds offered. No investment is perfect, but ETFs offer a broad range of benefits. They're easy to trade, they offer diversification and depending on your situation, they might just be an attractive alternative to mutual funds and other investments.