In the come year foreign enterprise British American Trading puts before itself a problem to increase a share in the Belarus market of to 18'20 %. The director of the enterprise Edward Gramovich has informed On it in interview of BelaPaN. As he said, in 2007 Bath was possible to provide growth of a share of the market almost to 14 % (in 2006 it made hardly more than 10 %). The Sales volume for the past year has increased by 28 % and has made 2,3 billion pieces."
Could make more if quotas have sufficed. In a mode of deficiency we have worked January-February and November-December ", ? the director of the company has explained. At the same time, has noted E.Gramovich, as in 2008 of quotas for import of will not be (in connection with introduction in Belarus in October), deficiency of the basic marks of Bath in the country is not predicted. The contract with" Belarustorg "is already prepared, and the first delivery is expected in January ? the beginning of February, the director has informed."
In 2008 we will increase contract manufacture and to expand assortment of our marks which are let out at the Grodno tobacco factory "Neman", ? E.Gramovich has told. ? Base for development have put last year. So, at financial participation Bath the new sigaretno-packing line by productivity of 8 thousand cigarettes in a minute has been established. Now we consider possibility of participation in installation the second sigaretno-packing line for manufacture of marks Bath.
In aggregate it will allow to provide release about 4 billion our cigarettes ". Past year have been started in cigarette manufacture" Pall Mall "and" Lucky Strike ". According to E.Gramovicha, for a year the volume of contract manufacture has increased by 66 % and has made 2,2 billion pieces. Today at factory make four marks of cigarettes Bath: along with mentioned it" Alliance "and" Viceroy "." British Amerikan Tobakko Russia "starts new mark of cigarettes Dunhill Fine Cut In November, 2007? Bath Russia ?starts in the Russian market the new offer from mark DUNHILL ? cigarettes DUNHILL Fine Cut. Tobacco for DUNHILL Fine Cut is cut almost twice is more thin, than for usual cigarettes: one square inch of a tobacco leaf is cut 46 times. It allows to make taste more sated and at the same time refined and soft. Relief stamping on a pack, a nacreous paper with the monogram on the filter of a cigarette and the silver monogram on a foil in a pack underline elegance of registration DUNHILL Fine Cut.
The sale of cigarettes DUNHILL Fine Cut has begun on November, 6th, 2007 in Moscow and Sankt Petersburg. Within November the product will appear to 19 Russia largest cities. DUNHILL Fine Cut will be on sale in supermarkets, refuelling complexes, tobacco boutiques, the best restaurants and clubs. Cigarettes DUNHILL Fine Cut are made in Switzerland, at factory ?British Amerikan Tobakko? in the city of Bonkur.
The offer is calculated on consumers of a bonus segment, the maximum retail price of cigarettes DUNHILL Fine Cut makes 65 roubles. Start of mark DUNHILL Fine Cut will be supported by advertising in points of sales and a printing press, and also promo-actions in points of sales, cafe, clubs and restaurants. ?Transition of consumers to more expensive marks of cigarettes and active growth of a bonus segment have inspired us on start DUNHILL Fine Cut in the Russian market. The non-standard way of processing of tobacco and elegant registration of cigarettes DUNHILL Fine Cut will be to the taste to the most exacting consumers ?, ? Ekaterina Zemtsovskaja, the manager of group of marks? Bath Russia ?is assured.