The hauntings at Crowley Hall had been previously reported in the press, and brought to the attention of the company when ghost hunter Arron Kasady decided to make a documentary on the occurrences. Company director Daren Marc saw the opportunity the documentary presented, and seized the opportunity to produce and direct the film.

Due to be released around Halloween 2007, the film makers are using the internet to sell the 'The Ghosts of Crowley hall' to the World, and are taking on Hollywood at their own game. The internet today presents a number of new selling opportunities that have not yet been fully exploited by the film making community.

Walrus Films do not have the same budget that Hollywood film companies possess, however this is not deterring them one bit. The internet to some degree levels the playing field in which major companies and small independent companies now compete to get their films out there.

It is now possible to reach a World-wide market through the internet, and reach an audience that had been previously inaccessible to the low-budget film maker. Websites are cheap to set-up and many are now free, and with advertising being accessible to anybody on a modest budget, it is now possible to reach a mass market.

Popular sites such as YouTube and MySpace are being used by the company to publish and promote their film using video clips and film trailers.

Internet sales now account for a larger proportion of all sales, particularly in the DVD market, and the company intend to sell their product to the World by these means. Big names such as Amazon and Play.com will be their outlet, as well as selling through their own sites.

Will 'The Ghosts of Crowley Hall' be able to succeed and make a name for itself on the internet? Will it become buried amongst the ever increasing stream of internet video traffic? Time will show, but they are going to give it the best chance they can, and see if it is possible to get noticed in this new World of video-on-demand services and internet publishing.