That's how I came across Guru Slayer, the new release by Andrew Fox, scheduled for April 10th , 11am Eastern Time.
The graphics are hot. The email delivery services are revving at maximum RPM. Yes folks, this is the next ?Big One?.
I have a review copy and everything is fine and dandy except?
What does the book I hold in my hands have to do with the name ?Guru Slayer?? I read it twice trying to answer that question but to no avail.
And then the opening copy ?The ebook that's about shock the world and turn the internet marketing world upside down?.
Huh?
I'm afraid i don't quite get it.
Internet marketing has trends. Adwords Black Book by Mister X was probably the detonator that set off the chain reaction.
The trend grew stronger with Affiliate Project X and it found substantial validation since both products were border line excellent.
After that, the Death of Adsense was ceremoniously announced.
Then began to sprout the ?me too? slap, slay, punish, torture crowd. The trend was in full steam and the monster was born.
Day Job Killer:
The only thing released in 2007 that could do a guru any kind of harm, financially speaking. And that should have been the end of that marketing trend.
It would have been tasteful. But this industry isn't known for that.
Instead, we need to see things go down in flames. Like the superstar athlete that hangs on too long and gets booed off the court, a sad end to an otherwise glorious career.
Some people are going to say it after Guru Slayer. I'll say it right now:
Enough with the guru bashing already. Only put the hat on if it fits. Be original for Pete's sake, are we really that thin on marketing stories?
My guru related ramblings end here.
But don't leave this article with the wrong idea in mind. Guru Slayer is not a bad product. It has some very strong merits.
Andrew Fox is known for delivering quality and helping his customers succeed, only the marketing is a little off...
