One of the elements to getting most AdSense revenue is to create websites which are optimized to high paying keywords. Lists are available showing the value of keywords, and there are software products which also provide similar information. If after implementing the high paying keyword strategy, AdSense income is not as much as expected, there may be other aspects of your websites which could benefit from attention.

Having pages with good keywords is one thing. But driving visitors to those pages is another matter, and quite often is the missing factor.

It may pay you to review your site navigation.

It is important to direct traffic to pages which contain AdSense ads relating to high paying keywords. Whatever level of traffic you get to your site, make sure your internal navigation is set up to induce visitors onto pages which earn you the most from your AdSense ads.

A typical website would have menu links on each page. The wording on these links is what attracts the visitor's attention, and persuades them to click to visit another page of that website. The simple device of having links which contain the words "free" or "download" could prove effective.

You could create catchy descriptions for links. Or try to trigger curiosity, perhaps by using a link which asks a question. You can also use graphics to make your link more noticeable. The secret of effective navigation links is to be creative.

The next element of navigation you might wish to consider in trying to improve your AdSense income is link location. Although it is a normal design convention, links do not always have to be in a list down the left of the page. You could try links at the top of the web page, and at the bottom. You could also try different text styles on different pages. You might consider having bright links interspersed on your web page with headings such as "hot spots", "most popular", "most read" etc, whatever is relevant for your type of website.

A great way to get ideas to improve your site's navigation is to review other websites and see what their webmasters are using. When you visit other websites try to think like a visitor, and make a note of the navigation devices that work for you. In other words, something which is effective to you as a visitor could be effective on your site. However, be careful here - do not breach site owners' copyrights. Don't just copy something word for word. Be sure to apply your own touch so you don't fall foul of copyright issues.

Before you begin changing the navigation on your website, it is important you have a mechanism to track the results of your changes. There are many AdSense tracking systems available, and you will find it essential to implement one of these in order that you can assess the effectiveness of changes you make.

So, let the testing begin. Test and track until you find the site navigation style that earns you the most AdSense income.