Writing articles relating to your website or products and submitting them for free to article directories is simple to do and takes only a little time and effort. Your articles will increase your web presence, site traffic and potentially, your profits. Also, submitting several, original, well written articles will increase your credibility within your field.

Article directories allow writers to offer their articles to website, ezine and newsletter publishers. When a publisher uses your article you'll begin to increase links back to your website. If a publisher of an ezine with 2000 subscribers uses your article, 2000 people will learn about your product or website and potentially visit your site. If 20 ezine publishers with 2000 subscribers use your article, the number of potential customers grows dramatically. As your list of published articles grows the number of links to your site will increase as well. At the end of each of your articles you can provide your readers with some information yourself, inform them of your website and create links in a resource box.

One way search engines determine the value of a website is through the number of incoming links a site has. The more incoming links your website has, the more important it looks to a search engine, thus improving your website's placement in the search results.

If your website offers a product or service, the links that your articles have created will mean more potential customers. Chances are, someone searching for your product will come across your article, either on another website or through the search results and will visit your site.

Search engines do not just index websites, they also index published articles. When someone searches for information which is related to your article, the list of results will include your site or, potentially, the articles that you have written.

There's no mystery as to why website owners are suddenly taking the time to write more articles about their site and products. Often, article writing is their most successful means of promotion.

Articles are effective since you can promote your product and website without sounding like an advertisement. This can be achieved though writing on topics related to your product. For example, if your website sells garden supplies you can write an article about flower gardening or the history of garden decor.

Though the process of writing an article may seen daunting, is easier than you think. Your articles don't need to be long but they should be interesting and provide the reader with helpful information. More than likely you already have a firm grasp on the information you'll be writing about. Use the content you've written for website as inspiration. Coverting your existing content into articles is an easy way to get started.

Try writing and submitting a few articles, it'll be well worth your time and effort. Be sure to submit to both larger article directories as well as smaller niche directories. You'll be surprised at the sudden surge in the traffic to your site and before you know it, your profits will begin to increase.