The AdSense concept is really simple. The webmaster inserts a java script provided by Google AdSense into their websites. Each time the page is accessed, the java script will pull in advertisements from the AdSense program. The ads are targeted to the content that is contained on the web page serving the ad. If a visitor clicks on an AdSense ad, the webmaster serving the ad earns a portion of the money that the advertiser pays Google AdSense for the click.

From this outline, it can be seen that AdSense is all about targeted content. The more targeted that page content is, the more targeted AdSense ads will be. By making the AdSense ads completely relevant to the page visitor, the webmaster increases the chance of a click being made on an ad. The more clicks on AdSense ads, the more money the webmaster makes. It is therefore of benefit to the webmaster to ensure that their sites' content is of good quality and in focused niches.

The first reason why AdSense should be included in content sites is because it is now possible to blend the ads into the site design. Full customization is possible with AdSense ads. It is no longer necessary for ads to be overtly displayed and appear as obvious ads. With AdSense, webmasters are given the chance to choose from many different types of ad formats to better complement the website and fit into web page layout.

By subtle use of this formatting capability, the webmaster can cleverly incorporate AdSense ads on web pages and thus have more opportunity to earn clicks from visitors.

The second reason why it makes sense to use AdSense on content sites, is the ability of AdSense real-time tracking to give webmasters detailed information on how their sites are performing. AdSense provides performance statistics such as page impressions, clicks, click-through rates and earnings. In addition, by using a facility called channel tracking, the webmaster can see the performance of specific ads by page, by groups of web pages, by domain, by ad type or category etc.

The beauty of this real-time reporting is that the effectiveness of any changes made can be assessed quickly. These flexible tools allow webmasters access to accurate insights on which pages, ads and domains are performing best. Furthermore, trends are also more easily spotted.

The last and final reason to use AdSense on content sites is that the quality of information will attract visitors anyway. Sites with good content will get viewed by those interested in the site topic. Given that the webmaster has invested time and money in creating their content site, they have generated valuable web page real estate. Whilst there are several ways in which such pages can be monetized, by far the simplest is to place AdSense ads on the pages.

AdSense provides an excellent option for those webmasters who pride themselves in developing really useful content sites.