When you open a dollar store there are many ingredients that help to lead to success. The impact of the store owner and/or manager is one of those ingredients. In fact, every store owner and manager leaves a clear mark on the store that he/she is responsible for managing. It is often found through the physical appearance of the store, the people who staff the store, the quality of the customer service that is provided, the merchandising and many other things.
What are some of the most visible sign of sound management that you can make when you open a dollar store? The following list includes some of the most important things to be aware of:
STORE APPEARANCE is critical. That includes cleanliness; windows are clean, floors are vacuumed and swept, items are not seen on the floor to create a trip hazard, and walls are clean and appear as if freshly painted. Signage is also neat and easy to read, with window signs highlighting the store’s pricing strategy, price and special prices highlighted throughout the store, and new merchandise arrivals, special purchases, limited quantities, etc. all well highlighted by signage.
EMPLOYEES are customer oriented. Sales floor employees are present and approachable, with those employees being very friendly and informed. Cashiers are also customer oriented, with back-up cashiers quickly responding whenever lines formed at the checkout area. All cashiers say ‘Thank You’ and “Have a Good Day’ after the sale was finished.
MERCHANDISE is well-displayed. Everyday items are in-stock and on display with the stocking being striped. End cap displays are well-stocked with large quantities of new merchandise and excellent signage. Cash register areas are well-stocked with impulse items, seasonal items and popular and timely (Ice cream, soft drinks, for example) items as well. The store is also stocked with seasonal items that are appropriate for the current season. Rolling dump bins are full of eye-catching merchandise, and are on display in front of the store.
When you open a dollar store maintain your focus on the appearance of the store, the customer service provided by employees and merchandising. Leave your stamp of success on your store!
