The choice of entertainment breaks now on offer, reflects a growing need among holidaymakers for exceptional entertainment.

Holiday resorts are now scaling-up the size and professionalism of their shows and entertainment on offer, to compete with the music and theatre of the West End and the weekend breaks that are available in London.

Many holiday resorts, such as Potters Leisure Resort in Norfolk, now have their own in-house theatre groups that produce top-quality year-round entertainment and theatre productions for guests.

With professional dancers and choreographers, as well as elaborate set designs, costumes and acts, the shows and dances draw back the crowds year after year and ensure a satisfied and loyal customer base.

To comply with guest demand, entertainment breaks often now incorporate guest celebrity entertainers and high-calibre tribute acts in order to ensure that the shows are up-to-date and can provide music from some of popular music's greatest names and acts.

As well as singing and dancing, audiences look for the complete entertainment package. Many resorts and holiday parks invite comic celebrities along for special evenings. However, a growing trend for securing in-house comedians has meant that many entertainment breaks now often provide comedy throughout the year.

Some holiday resorts have even incorporated new acts that are usually unavailable out of season, such as circus performers and extreme sports and performance displays.

Other resorts have ensured that popular television shows are transferred into tangible shows and displays that guests are keen to see live. For example, Simply Ballroom at Potters Leisure Resort ? a spin-off from the television show Strictly Come Dancing, which features some of the show's performers.

Entertainment breaks in UK holiday resorts have therefore changed considerably from the classic images of in-house entertainment that resonated from shows such as Hi-De-Hi. Instead, the need for competitive, quality entertainment in today's market has ensured that many resorts now attract guests based purely on the shows and acts that they host.

By combining all these elements under one roof ? with food, drink, leisure and accommodation included ? entertainment breaks at UK holiday resorts are now some of the most cost-effective ways to enjoy the complete getaway.

Entertainment breaks in the UK have subsequently remained one of the most competitive holiday forms in the short-break market and continue to rival many of the budget short-break destinations that are now available abroad.