Do you know why some websites rank very well in the search engines and why others do not? Well we will be revealing in this article five ways in which you can generate massive website traffic to your website and rank highly in the major search engines.

1. Write articles for your website, for article directories and for topic-related blogs; you can do a Google search to find the URLs of these article directories. Publishing articles with your name and a link to your website is a great way to get credibility in your industry and with your customers. It will also bring new customers to your site.

2. When writing your website content you should strive for a keyword density between 3% and 5% to attract the attention of search engines and the clients you want but not overdo it to the point where your site may be considered a spam or artificial site. Keyword density is always expressed as a percentage of the total word content on a web page. Let’s say you have one hundred words on your web page (not including HMTL code), and you use a keyword five times in the content. To find the keyword density on that page, divide the total number of keywords by the total number of words on your web page (5 divided by 100 = .05). Because keyword density is a percentage of the total word count on the page, you need to multiply your results above by 100 (.05 x 100 = 5%). Remember: You need to apply this calculation to every page on your site.

3. Joining a network or web ring will give your website visibility, recognition and traffic. Look at www.webring.com and http://bravenet.com/ to consider some of the web rings you can join for free that relate to your business, your industry, your interests and more importantly, the interests of your customers. You can also establish your own web ring for a fee.

4. Learn about search engine optimization, even if you plan to work with a web designer. You can find free resources online or buy a book so you can dig into the methodology. Find many useful tips about keyword searches and design your keyword references and tags to satisfy the most common words people use to search for your products.

5. Research and analyze your competitor’s websites. Unlike proprietary business plans and reports, competitor websites are public and with a bit of analysis, you’ll learn what they are doing to attract customers and traffic. Whether you consider a business to be a direct competitor or not, if they are doing something well and their search engine rankings are high, try to figure out what they are doing and how you can learn from their presentation.

So start today implementing these five ideas and you may be pleasantly surprised with the amount of website traffic you generate for your website and the higher search engine rankings your site achieves