If you realize, almost every method requires money to begin with except SEO and article marketing. PPC while effective can be extremely expensive and if you do not know what you are doing, it will bleed your pockets dry very quickly. List building and marketing to your list takes a long time and marketers often get their subscribers through PPC traffic which means the same old problem ? the exorbitant costs. That leaves two methods standing. Search engine optimization and article marketing, with or without the use of article submission software.

Search engine optimization is a science and art. If you are new to the game, you might not know that what really matters to the search engines is the link popularity. Millions of web pages appear every single day and since they can never possibly review each page for relevancy, the spiders are programmed to look out this key factor ? the link popularity of a web page. After all, isn't it better to let the internet community decide what is relevant? Each mention of a particular web page via a link is a vote of confidence. Does it make sense then to increase link popularity of your web page?

Experts would want you to believe that both on-page and off-page optimization are equally important. Unfortunately, you have been lied to. Off-page optimization matters more to the search engines especially if you are targeting a more competitive market. Off-page optimization means getting quality backlinks or to increase link popularity of your web page.

How do you increase link popularity of your web page?

To increase link popularity of your web page, getting more links is not enough. It is the quality that counts to the search engines. Imagine 2 sites, Site A with 5 links from authority websites with high Google PageRank (PR) as compared to Site B with 100 links from average websites. Guess which ranks higher? Site A! Links from authority or high PR sites increase link popularity by a greater measure.

I can almost hear you saying, who does not know that links from authority websites? But the problem is they don't link to your web page so easily and can cost you a lot of money. But there is a way to work around this to increase link popularity of your websites. There are authority websites with high PR that are willing to put your link on their websites for free! What are they? Free article directories.

You see, article directories carry different PR and places like EzineArticles, GoArticles, SearchWarp and Article City are all high PR sites. A link from each site is worth more than 100 links elsewhere and can significantly increase link popularity of your website. Another benefit is that the content surrounding your link is relevant to the keyword you are targeting. This is a huge plus when the search engines evaluate the value of your links. Did I also mention you can use your target keyword as the anchor text for your link in the article?

One link from an article directory can do much to increase link popularity. This is why people write and submit articles. Now imagine what hundreds of such links can do for your website? It can increase link popularity tremendously and literally explode the amount of traffic and sales you would receive.

But the trouble is manual submission to hundreds of article directories are tedious, time consuming and boring. Find out from my blog about the secret tool article marketers use to submit articles to numerous article directories quickly, increase link popularity in the shortest time possible and improve your sales.