Fund supermarkets help investors who wish to transfer Individual Saving Accounts (ISAs) and personal Equity Plans (PEPs) to find a cost effective method to improve the investment ranges in their portfolios, although this is the only one reason for using them. The important thing is that funds from many different managers can be held under one plan manager.

Fund supermarkets work just like food supermarkets, with a wide range of different companies on their shelves. Being an investor, you compare all goods (funds) and select as many as you want. Then you can do the payment taking the advantage of the big discounts that the supermarkets can offer because of their policy of bulk buying - effectively piling goods high and selling cheap.

This first appeared in America and are now becoming increasingly popular here. Fund supermarkets offer their own version of an exchange policy to keep investors happy. So in case you have any second thoughts about your purchase and decide at any time that one of the funds you bought was a mistake or no longer suits your needs, you can move the money into a different fund again, often at a substantial discount to the normal reinvestment fees (switch costs are low but not negligible).

The choice of goods (funds) on offer in a fund supermarket can be bewildering, since you have to weigh up the different claims of a wide selection of products, from those with big brand names to those from less well known providers. Wealth Cap provides its clients with complete independent analysis, so that any new investment or transfer is based on sound financial research.

You can just follow our guidance to using fund supermarkets

1. Fund supermarkets offer unit trusts and OEIC funds from scores of different fund managers. You can talk to us and we will help you select the most appropriate solutions from the hundreds of different funds now available.

2. After discussing your requirements, we apply important tests to the products you are considering to buy. These tests include researching the fund's investment objectives and checking the credentials of the fund manager. We also check the yield of the fund and compare it with rival funds, especially if you are investing for income. We also consider charges and any discounts you may get through the supermarket. As a final consideration, we look at how the fund or funds will fit in with any existing investments you may hold.

3. We then suggest you the most appropriate model portfolios whether you are a new investor or a seasoned investor considering an ISA or PEP transfer.

We can help you navigate the aisles of the fund supermarket and pass through the checkout, leaving all the stressful decisions to us.

For more details please visit www.wealthcapfund.com