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Position Yourself As The Marketing Authority
Ninindi Johnstone
Here are five of these marketing strategies.
But remember, even though they look simple, "When you're sitting in front of your computer 'brain frozen', wondering what to write next for your sales letter, these are the greatest help in getting your writing juices flowing".
As goes with anything. The more you apply each strategy, the more you will get out of it. And the quicker and easier it will become.
Here goes:
1. The "Sell And Raise" Strategy
"Make at least (no.) affiliate sales and I'll add another $(no.) commission to each sale..." strategy. This tells your prospects that they can make a higher commission rate if they reach your sales goal. What an ideal way to motivate your affiliates to promote your affiliate program in this win/win situation.
2. The "Reader Warning" Strategy
"Warning: just reading this letter could give you (a physical reaction)..." strategy. This tells your prospects that reading your sales letter could give them hyper fever, thrills, goose bumps, and so on. Would you want to read what type of information could give you this type of reaction? If so, that's what it will do for your prospects too.
3. The "Negotiation" Strategy
"After hours of negotiating I finally talked (business person's name) into giving you a special deal..." strategy. This tells your prospects you gave up a lot of your personal time to get them a discount. This makes your prospect feel like reciprocating by giving you their time of day.
4. The "Beta Version" Strategy
"If you order the beta version now, you will get a (no.)% discount..." strategy. This tells your prospects they will get a copy of your product that might contain a few bugs but will be cheaper. You could always tell them they will get the final version of your product when it's complete.
5. The "Do The Math" Strategy
"Quality product + affordable price = great value..." strategy. Give your prospects this single math equation. This will will help them understand just how good of a deal you are offering. Sometimes presenting your offer as something other than a normal sales pitch will persuade them to buy.
That was just five of 500 marketing strategies I gave you. As you can see, I cannot fit all of them on this page.
I hope you felt the impact of how these strategies will benefit your business as you implement them one by one. And then become better and better at applying them to your business everyday.
Marketing is an ever evolving vocation. The more you know about marketing, the more successful you will become.
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