Today's consumers are desperately seeking individuality. As this desire for personal attention grows, consumers spend more time personalizing the gifts they give. In fact, a survey commissioned by the Society of American Florists shows that 89 percent of Americans place a priority on choosing gifts that reflect the personality of the recipient. With the hundreds of sizes, shapes and colors flowers come in, floral arrangements are one of the easiest gifts to customize.

Fun with Flowers: Customizing Floral Gifts

When it comes to gift giving, carefully selecting the varieties and colors you send will result in thoughtful, customized gifts people appreciate and like to receive.

The first step is to consider the preferences of the person who is receiving the gift. For instance: What colors do he like? Does she have any favorite flowers? What are his hobbies? What kind of message do you want to convey?

Second, take the Society of American Florists Floral Signature Quiz to learn more about your own floral personality or the floral personality of someone you love. By answering a few fun multiple choice questions, you can click to see examples of arrangements you or a friend might like.

Finally, consult with your florist, who can help you create just the right gift, as well as explain the assortment of possibilities available

Floral Signatures include:

Natural

People who are casual, earthy and prefer the outdoors. Flowering or green plants, meadow flowers and woodsy accents suit this personality best

Romantic

People who are generous, spontaneous and extravagant. Bouquets of soft colors, light fragrances and accents of lace or ribbon might suit romantics.

Expressive

Individuals who seek personal betterment and are attracted to the unconventional - from new age to the arts. Exotic flowers and unusual combinations of shape, color and texture will match their creativity and artistic bent.

Traditional

People who are trustworthy, family oriented and prefer classic styles. They appreciate lush arrangements with a great variety of flowers

Contemporary

Individuals who are cutting-edge trendsetters and enjoy living in the moment. Vogue styles such as monochromatic bouquets or arrangements with a few, large vibrant flowers are favorites.