They have both come to realize that customers will soon have more choices concerning their satellite TV service. With many digital cable providers now offering their own DVR service, TiVo also needed a reliable partner.

TiVo

TiVo is a brand of DVR or digital video recorder. The device allows consumers to capture and record live television broadcasts and stores the data in the device's hard drive storage area for later viewing.

The TiVo recorder is a lot like a VCR, except that is saves programs on to non-removable hard disk space. There are many facets to TiVo that have evolved over the years, but that is the basic premise of the device.

HDTV TiVo differs from ordinary TiVo in that it has the ability to record you favorite television shows or programming in high definition. This service was just one more way that the relationship between DirecTV and TiVo was able to benefit consumers.

As DirecTV increased the availability of high definition channels on its satellite TV systems, the TiVo end of the relationship needed to develop the technology to record them. As they did this, the relationship continued to become more cohesive and offer better services to consumers.

DirecTV

DirecTV is a direct satellite TV service. DirecTV has more subscribers to its service than any other satellite TV service companies in the United States. They have also collaborated with various high-definition networks to offer exclusive HDTV satellite channels.

The Changing DirecTV TiVo Relationship

The DirecTV TiVo relationship has since changed since they began collaboration. DirecTV has since elected to collaborate with another company to develop similar technology to the TiVo system, enabling DirecTV total control over the new DVR system. TiVo has since begun working with other satellite providers, including Comcast, to try to find a new commercial relationship.

The DirecTV TiVo relationship still exists, as maintenance and repairs of TiVo systems are still included with DirecTV subscriptions.

DirecTV will no longer be marketing the TiVo system, however, as more development into their own form of digital video recorder is completed.

The public awaits the new technology from DirecTV, as many recent bugs and problems have made TiVo less than popular.

When TiVo was first released, it was without question the greatest name of its kind. It had a huge impact on the market and was really the first DVR style recording system that people could identify and explain.

As the DirecTV TiVo relationship developed, the name recognition of this brand rose to place of dominance and then started to fall as other competitors began to develop the same technology.