With the current massive growth of article marketing to drive traffic to websites, establish credibility, and to create backlinks for search engine optimization purposes, there are constant queries and/or discussions related to duplicate content.

Imagine the power of article submission marketing when your mass quantites of articles are submitted to the many article directories.

A third benefit to article marketing is that it helps your visibility in the search engines.

When done right, article marketing combines the benefits of public relations, positioning, search engine visibility and branding.

Each article you have published is excellent advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and credibility for you if your articles are of good quality.

When you write an article and allow it to be published for free, it will begin to circulate around the Internet.

Here are seven "rules" to help you get the most out of your article marketing program.

Despite the Google algorithm shift, article marketing is still very much a viable way to get your business before the eyes of targeted prospects; now moreso than ever.

Keep up your writing, try to write at least one article a month, the more you write the better you will become.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favouring one or the other.

The best part about article submission is, you don't need to be a Steinbeck or Hemingway to write and submit articles.

When it comes to monitoring the success of your article publishing efforts, one of the favorite techniques is to search for your article title, thus discovering which sites used your article, and allowing you to also determine how many of those same sites also include a backlink to your website.

So those are just some of the primary benefits of article marketing.

The bottom line of small business web site article marketing is to increase your sales and build your customer base.

Online marketing articles are one of the best ways to market your business on the internet.