Perhaps your dad would prefer something a little more memorable than a woolly jumper this year? In an age where people are looking for the ultimate gift, more and more are turning away from the traditional Christmas kitsch, and instead giving the gift of memories to friends and families rather than just material possessions.

Gift experiences can cover a vast range of activities, which means that there is a suitable experience for everyone, from toddlers to teenagers, young guys to grannies, mothers and babies; there are even gift experiments tailored especially for couples or for the entire family.

If you're buying for a adrenaline-seeker you have plenty of choice as there are now hundreds of experiences which are bound to suit even the most hardened action man; paintball, white water rafting, a day's go-karting or bob-sleighing; even a microlight flight. The price of gift experiences can cost as little as ?25, but can go up to several thousands of pounds for the most unusual and extravagant events.

Basic activities such as paintball are a great value option, but if you're really looking to impress, a complete package can be built that encompass some very special experiences. How about a helicopter tour over London, or hiring a Harley Davidson motorbike for the day? Perhaps you'd prefer to drive a Ferrari or an Apache Off-Road Racer, or take to the sky in a Champagne Balloon flight?

But experiences aren't just for the boys. Ladies will enjoy spa and pampering days, photo makeovers, even the chance to design your own handbag. And who says that the girls won't enjoy a day on the race track too?

There can also be a potential environmental benefit to giving a gift experience rather than material possessions. With an experience there tends to be no wasted wrapping paper or unwanted packaging, and your gift won't just ending up stuffed into the back of a cupboard, never to see the light of day again. Saying that - a fast and furious driving experience or a ride in a fighter plane is likely to come with a significant carbon footprint, but you can of course select greener experiences if you wish.

So - this Christmas, why not give a memory, (rather than a pair of socks) to your friends and family, and join the growing trend of gifting experiences.