The world today demands better mousetraps.. and expects you to fight through the cacophony of marketing messages to get the word out. It's getting harder and more expensive to create the stampede that will beat a path to your door!
Fortunately, we have a secret weapon that will blast through the noise and get you noticed by the people who can that stampeded, beating a path to the bookstores. Through the technologies of online ordering, ezine and mailing lists, we have successfully set up promotions that compel hundreds or even thousands of readers buy your book in a short period of time. The resulting best selling give a real boost to your sales, acting as a catalyst to attract more attention for booksellers, reviewers and the book buying public.
Will This Work For My Book?
If your book is projected to sell thousands of copies, we assume that you have a large enough audience to do a campaign of this type. (Actually, the smaller the nich?, and better the chance of creating a bestseller inside that nich?)
However, a word of caution...
The secret is out, and campaigns are being executed now for some large publisher for some very well known authors. We've worked on campaigns with authors like Mark Victor Hansen (Chicken Soup for the Soul and One Minute Millionaire), Harvey McKay, Stephen R Covey, Dr. Joe Vitale, and many others. More are planned each day.
The principle and strategic are well proven, however, some of these specific tactics won't work forever. Your best best it to get started right away, with the help of experts who have been involved with many different types of promotion, and can be ready to change course if and when the market shifts.
Will Bestseller Status Change Things?
A good bestseller campaign can add to any book promotion. In conjunction with publicity and other marketing. You will certainly sell more books. However, you can see other indirect results:
Bookstore Orders One author I worked with had zero distribution until he hit #3 on Amazon. The bookstore chains called him!
Media Recognition Producers light up when they hear "bestselling author"
Public Speaking It's true, accomplished authors make twice as much as the average professional speaker. Event planners prefer to hire popular authors that can use "bestseller" in their bio.
Networking The joint venture required to conduct a bestseller campaign will expose you to dozens of other authors who have already been their. This almost always leads to more cross promotion opportunities
Foreign Rights International Publishers and Agents watch the best seller list, looking for new material. They'll be looking for you.
"Back End" Sales Successful clients tell me that their book is a lead generator for all the other products and services they sell. One reports a minimum of 10 times a book's profits from repeat sales.
