As you know, search engines are trying to feed surfers with relevant results. To achieve that, along with other things, they need to scan the on-page content. If you think that having the same content on two different sites will give you two chances to be ranked high in the results, you should think it again. Long time ago, search engines already got wise to that trick.

I think you may already learn - search engines have complicated algorithms, which can be difficult to reverse engineer. However, there one thing is certain - if the exact same content is used across multiple websites, you will suffer a duplicate content penalty. So to avoid the further headaches, rewriting PLR content is the best way to deal with that problem. It takes a little more work, but it's a sure bet.

Speaking of rewrite the PLR content, it is difficult to know exactly how much you need to change, however, if you only change 10 percent of the content, it can still easily put you in the clear.

Example, your PLR article is out of 500 words, let's say you don't have time to rewrite the entire content, and you only got time to change 10 percent of it and rewrite 50 words. These 50 words actually is less than one paragraph's overall worth, but your article got a new face. Did you see the point here? - Rewrite content actually is not that difficult.

The other advantage of tailoring content is that you can give your website a unique 'flavor' by modifying the PLR articles to something that sounds more like how you would write.

After you get one article done in this way, you can do with a number of other articles as well. This can guarantee you to differentiate your website from your competitors, which in result to achieve enhancing visitor and customer's loyalty. Because you are the only one in the world with that exactly the content, so no matter how many actors out there, after all there's only one Harrison Ford.

On the other hand, to avoid the issue of duplicate content entirely, you can write every article from scratch, but that will be time consuming, also, not everyone has the interest or ability to write. If you run your own website, you may already know it is not an easy task to achieve site success because there are lots of things needs you do. Whatever the time you spend on writing, you will not doing those other things.

So starting from a blank page is much tougher. It will be a lot easier to re-write something than to write from just a topic idea. Changing a phrase here or an example there is easy because the writing that's already on the page can stimulates you to think of alternatives.

In addition, when you rewrite those PLR content, don't forget its quality, it counts too. You may not have the ability or interest to write some great content, such content like attract visitors and back links (even if you can, to do it well takes time). If you don't take time do it, you'll end up with content that isn't polished, which in result could turn people off. Obviously, you don't want this happen to you, it is not a good strategy for your business.

It's much quicker and easier to modify good quality content and make it your own than just to fix up junk. Quality content allows you to polish good chrome to a shine in a few minutes. But if it's rusty, you'll spend all day!

So spend bit of time and rewrite those PLR articles and you will gain long term benefits.