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In 2005 the National Association of Realtors reported that agents who have been in the business for two years or less had an average income of only $12,850 a year. That's not much money for the heard work they put in.
Now contrast that with long-time brokers with 26 or more years of experience - they had an average annual salary of $92,600. Now we're talking.
But can newbie agents substantially increase their salaries in less than 26 years?
Absolutely, if they approach their career the same way that they approached getting licensed.
Specifically, they have to learn how to make money just like they had to learn how to get licensed.
Unfortunately, some agents stop learning after they get licensed thinking that the licensing course was enough to guarantee their success.
However, nothing could be further from the truth. If you want to be good at marketing you have to learn how to be a good marketer and if you want to be a good salesperson you have to learn how to sell.
Although everybody is not naturally born with these skills and abilities they can be learned with the right tools, strategies and resources.
Below are 3 real estate marketing techniques that can shorten your learning curve and propel you on your way to earning the kind of income that you dream of.
1. Real Estate Web Site Marketing
If you think that throwing up a web site constitutes web site marketing you're wrong. All it really means is that you have a web site.
Have you read anything about web site marketing, search engine optimization, web site lead capturing tools, what constitutes good web site content, or why content is important to generating leads?
No? Then your web site is nothing more than window dressing. How can it generate leads and help you convert leads to paying customers if you don't know it can do it for you.
Recommendation: Google "search engine optimization" and "real estate web site marketing" and read up on what you find - then apply what you learn.
This act alone will push you up the line from last place to 4th or 5th in line, as many agents won't take the time to learn even basic information about web site marketing. Have you yet?
2. Sequential Autoresponders.
Using sequential autoresponders is a great technique for pushing your way up the line another place or two. Basically, autoresponders allow you to do just that, automatically respond to requests for information.
Sales and marketing is a process, not an event. So, instead of trying to sell your services to a prospect the very first time you meet them you should first seek to establish rapport with them, and there's no better way to do that than via the use of a sequential autoresponder.
With an autoresponder you can send 1, 2, 3 30, 90 or more messages - or however many it takes to convert them to paying customers.
Recommendation: Get yourself an autoresponder and experience what it can do for you.
3. Real Estate Marketing System.
Get yourself not one, but several marketing systems to generate leads.
There are a couple of lead generating ebooks that offer great ideas for generating leads; including marketing expired listing systems, fsbos, absentee property owners, working exclusively with investors, newsletters, etc.
But the systems and their techniques should not be complicated, because the more complicated they are the less likely you are to consistently apply yourself to them.
A MoneyCNN.com article dated October 3, 2006 says that "During the boom's peak from 2002 to 2004, the National Association of Realtors (NAR) saw memberships soar 26 percent. Today, over 1.2 million Americans call themselves Realtors."
That's a lot of competition and going to the office everyday is not enough. You need a competitive advantage and these 3 techniques can push you to the front of the line.
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