Our brand was created and innovated by the people around us. We were inspired by the urban culture and the hip hop culture in the inner cities with its variety of vibrancy and colours. It was only fit to come out with a clothing line energetic and cool like the people around us. Urban clothing is a style of clothing line which was inspired by the American Hip Hop culture a few decades back. Started by the African-American, Caribbean-American and Latino youth living in the five boroughs of the New York, US and later influenced by the youth of other cities, such as, Los Angeles, Chicago, Philadelphia, etc. Urban clothing is also called street clothing or hip hop clothing.

As we are all aware that a personal style doesn't begin with a cutting-edge magazine or mainstream music video, it comes from the individual style that all possess. The heart of urban clothing is in the streets and its dwellers. Our clients who use our brand are the ones who created this brand and the lifestyle in which it represents.

Chilly-O brand understands the need for a premium line of clothing for the unique and cool people around us. We have suitably launched a premium line of clothing for the common people who are the heart and soul of the urban culture in the US which is inspired by the unique and vibrant culture of street living and hip hop culture. We understand that a clothing line for the masses has to be vibrant and colourful yet bold and stylish so that the people who wear the Chilly-O brand feel comfortable and proud of the clothes they wear.

One look at our website, www.chillyo.com, will make you realize the fine range of stylish T-shirts, hooded jackets and jumpers. All of our clothing is very comfortable, cool and stylish. Chilly-O design street wear is not limited to men but also for women who want to look good and feel comfortable at the same time. For men we have a range of different hooded jackets, oversized shirts and baggy jeans that come in wide variety of colours and styles. Women's style in includes dresses and blouses with cap sleeves, halter dresses, tube tops, and optical prints.

At www.chillyo.com you will also find a range of clothes inspired by and includes the use of tattoos and bandanas mainly inspired by rap music industry. Excessive use of jewelry by both men and women also form an integral part of . To complete the right look, you may want to invest in baseball caps. It would be appropriate to call hip hop fashion as the graffiti of the fashion world ? colourful, stylish and full of individual style. It is also meant to be comfortable and practical with loose fit pants and sneakers. Colorful T-shirts with bold patterns are also a distinct part of hip hop fashion. So go ahead and visit a wide range of beautifully styled and designed clothing at www.chillyo.com.