A good sales person will search hard to find common interests with the customer so he or she can ?make friends?. The purpose of this is to make you identify with the sales person. This, in turn, should make you feel sympathetic to the salesperson and leads to the customer feeling bad if he/she lets down the dealer by not buying from them. What you have to remember is that you may never set eyes on this person again. All you are doing is buying a car. Just as you, buy a pair of shoes. Remember: you don't need a ?new? friend.
Car Dealer Tactic #13
Offering too many ?extras?. Such as carpet mats, window tinting, car seat covers and other items serves two purposes: It draws a line that makes the customer believe that the dollar amount is not further negotiable. If, for example, the bottom line on the car is $32,000, the dealer may stop at $36,000 and start adding ?extras?. The extras may only add up to $500 by the time the dealer has managed to convince you that negotiations are finished. It slows down negotiations, and diverts focus from the dollar amount. Go online to autoline.com.au and search through their online listings. Find the price of car you want without the hassles.
Car Dealer Tactic #14
Too much trust. You have probably heard the expression, ?the Woody?, akas Wood Duck; or you may have even used it. A woody is a person who walks in to the showroom, puts total trust in the sales person, and sincerely believes the salesperson is actually helping to get the best deal for them. It is a salespersons' dream because he or she knows the full retail price will be paid.
Caution: If you have been referred by a friend, and you tell the sales person the ?good news?, this instantly means that the customer is more likely to trust the sales person. Trust is money. The more trust given, the more the customer will pay for the car. Keep the information to yourself, or you will end up being scammed.
Want to make the right decision in buying cars? Don't get swayed by third parties yet or anyone for that matter. Go online, because that's where the biggest used car lot in town is nowadays, with a wide range of models, prices, colors, and functionality to suit your budget and needs. OzFreeOnline.com, for instance, is a site that will assist you in finding the used car you want. You're on your own here, and at least, you are someone you can trust.
