Here are three myths and misconceptions about network marketing that may get you off the fence and on your way to trying network marketing.
1. They're all pyramid schemes.
A pyramid scheme is just a money game. There's no real product or service. You make money basically by signing up people, which is illegal. A legitimate company supplies a real viable product or service to the marketplace.
Always look at the product; in fact, the focus should be on the products, not just on signing people up.
2. You have to recruit your friends and family.
When network marketing (mlm) first started, recruiting friends and family into your opportunity was the norm due them being easily accessible. It also didn't take much effort or marketing skill at all to recruit them into your business.
Although this method is still taught today, the best variation of this method is to let everyone who knows you, be aware of what you do and what you have to offer without trying to sell or recruit them.
The best method is to go after people who are actively seeking your products and services, not your friends and family unless they fall into that category.
3. There are a lot of fly-by-night companies.
Many companies go out of business for various reasons and other companies open up shop long enough to take your money never to be seen or heard from again.
That's why it's important to choose a company that is at least two years old. Most new companies go out of business within the first couple of years.
Also look at the history of the company at the Better Business Bureau, and see if they're on the radar at the Federal Trade Commission (FTC). Most importantly you should do a search of the people running the company and see what "skeletons" come out of the closet.
Do your research until you're satisfied with the results. And don't feel pressured to sign up with a company right away. You want to make a well-informed decision.
All in all, network marketing is definitely a viable business model once you navigate through the myths and misconceptions-and there are many!
By learning the truth about network marketing, you can now go on and achieve the wealth and lifestyle you've always dreamt of.
