Innovation may be the key to standing out in the business world, but sometimes the tried and true just works best. When it comes to using promotional products to advertise your business, there are some items that have stood the test of time to become advertising standards. These are items that are useful and flexible, that can be customized to fit nearly any business and that are available in nearly every price range. In other words, if you’re not sure which promotional products to choose, one of these stand-bys is bound to fit the bill.

Holiday Calendars

Printed calendars are easily the single most popular promotional product in history. They come in a range of choices from single sheet wall posters to elaborate fund-raising calendars that feature your own photos on each month page.

Printed Pens

From plastic novelty pens to high-end brand name pens from the top manufacturers in the world, printed pens have earned their place in the promotional products Hall of Fame. They’re very often the first promotional product that any company buys because they’re a good way to test the waters. Inexpensive, easy to hand out and always in demand, printed pens in metal or plastic are at the top of the list for promotional product giveaways at trade shows and in store.

Printed Key Rings

The second most popular promotional products for most companies are promotional key rings. They’re especially appropriate as giveaways for estate agents, rental agencies, car dealerships, locksmiths and hardware stores, but the wide range of styles make them great for any business.

Printed T-shirts

Everyone loves a good t-shirt. That’s what makes them an ideal promotional gift for nearly any business. You can choose from a variety of qualities, weights, colors and price ranges to customize printed t-shirts for any business or occasion. T-shirts are one of the most ordered promotional products for events.

Promotional Caps

Running close behind t-shirts in popularity, printed visors and caps are also very popular promotional products for events. They also lend themselves to becoming collectors items because few people have just one favorite cap.

Printed Promotional Mugs

Both coffee mugs and travel mugs are very popular promotional products. Like all the other products on the top ten list, they come in many styles and ranges and are ideally suited to carrying an advertising message. No one ever has enough coffee mugs.

Promotional Sticky Pads

With the all the uses that most people make of sticky notes, it’s hard to believe that they’ve only been around for a little over a quarter of a century. When you put your company name on promotional sticky pads, you take advantage of their reusable nature to ensure that your name is seen by multiple people.

Carrier Bags

Not all promotional products are seen as “gifts" by their recipients. Some are simply a part of doing business. One of the most ubiquitous and least considered promotional products is the humble carrier bag, yet it has the potential to be one of your best advertisements ever. A prime tenet of advertising and marketing is “Never let anything leave your premises without your name on it." Custom designed carrier bags ensure that no one ever leaves your place of business without carrying your name with them into the street and home.

Frisbees and Flying Rings

Fun promotional products are always high on the list for effective advertising. Frisbees and flying rings are popular summer and springtime promotional products, and can draw attendees to your event or trade show booth at summer events in droves. After all, everyone loves to fling a ring around.

Car Stickers

You see them everywhere there’s traffic. Car stickers are inexpensive and often clever. They’re ideal to get out a public service message, advertise a local eating or drinking establishment or publicize your band.