Over ninety percent of the world recognizes the Coca Cola logo, and collectors all over the world add any object containing this popular logo to their collections every days. Coca Cola memorabilia has seemed to become extraordinarily valuable even with the introduction of even new present day collectibles.

Coca Cola memorabilia consists of specialty items that include beanie babies, plush toys, tins, playing cards, pens, pencils, phone cards, dish ware, matchbooks, thimbles, clothing, signs, trays, patches, and so much more. The values of these items are determined by their availability and the condition they are in. The use of a grading scale was established in 1965 by Sheldon Goldstein as the Coca Cola Collector's Standard and has been used for over four decades. With bottles and cans they should always be full unless it is other wise specified.

A rare class item are items that are any items before the 1904 period. An item that is in mint condition should be in an unused state and the original packaging should be unopened. Near mint conditioned items will have very minor marks of aging or use and are close to their original condition. Items in excellent condition will have no more than tiny scratches, small chips, or little marks on their outer rim or edges and the opened packaging should still be intact. The standard for very good are items that contain no more than minor surface scratches, tiny rust spots, minor flaking, and the packaging is either torn or it has none. A good grading is an item that has moderate scratches, flaking, facing, dents, rust or pitting. An item with a fair grading will have more major scratches, fading, rust spots, dents, bad chipping or flaking, while items with a poor grading are badly rusted, worn, dented, pitted, torn, chipped or flaked.

The majority of items produced are manufactured in masses, so it is best if a collector looks for items that are limited editions. Coke has reproduced some of their items, which are stated as reproductions on the backs, but their value will probably never be the same the original items. Caps from Coca Cola bottles are even valuable, especially since they have been used during promotions and special additions. In fact, Coca Cola once had a contest where the winner was awarded free cases of Coke by collecting a cap for every state within the United States. Today a complete set of these caps would thrill any avid Coca Cola collector.

The Internet is an excellent source for locating on-line auctions to help collectors find those hard to find item, but collectors did not know what they are bidding on. Another excellent source to locate Coca Cola memorabilia is at antique shops or at flea markets, but collectors need to remember that they can always negotiate the prices on these items. On very rare occasions collectors may be able to locate estate sales where private collectors have had some interesting Coca Cola memorabilia where these items might go for on a few dollars to a few thousand. Collectors may have collected items to where their collections are wall to wall and floor to ceiling in one room of their home or possibly several rooms of their home. It is astonishing what a collector is able to put together with a little effort and time, not only from exhibits, but from movies as well.