Baby Clothes. The unique new 'Boomers with Attitude' (BWA) collection of eye-catching men's and women's tee-shirts, which is focused exclusively on the Baby Boomer generation, is now available. Each of the more than 80 pieces in the collection is designed to notably distinguish and enhance the status of the wearer in many ways. Their subtly 'in your face' designs are tastefully provocative or edgy, yet straightforward and distinctive in appearance. The standout 'BWA - Boomers with Attitude' identification in the front of the tee-shirt proudly announces precisely who's wearing the article, as well as how they feel. Most importantly, each design further empowers its wearer to creatively 'express their attitude' by featuring one of over 60 unique, clever, funny, insightful, nostalgic, iconic, biting, spicy or thought-provoking Baby Boomer specific messages on the tee-shirt's back.

Baby Boomers now have an exclusive new casual clothing option that brings fresh meaning and pizazz to the tired old maxim 'Been there, Done that, Got the Tee-shirt.'

The newly available 'Boomers with Attitude' (BWA) collection of more than 80 eye-catching men's and women's tee-shirts is designed to uniquely distinguish and enhance the status of the wearer in many ways. Their subtly 'in your face' designs are tastefully provocative or edgy, yet straightforward and distinctive in appearance. The standout 'BWA - Boomers with Attitude' identification in the front of the tee-shirt proudly announces precisely who's wearing the article, as well as how they feel. Most importantly, each design further empowers its wearer to creatively 'express their attitude' by featuring one of over 60 unique, clever, funny, insightful, nostalgic, iconic, biting, spicy or thought-provoking Baby Boomer specific messages on the tee-shirt's back.

All designs are offered in multiple colors. Comfortable, high quality, eco-friendly bamboo blend articles are available, in addition to traditional cotton / poly blends. New designs and messages are added daily.

"Finally, Baby Boomers, who've never been the least bit bashful about expressing exactly what's on their mind, now have their own unique collection of distinctive, eye-catching tee-shirts which empowers them to proudly declare 'I'm a Butt-Kickin', Name Takin' Baby Boomer!' and expands their cherished 50 year plus tradition of openly and unabashedly articulating their sincerest, most heart-felt attitudes, thoughts and dreams to the world and those around them." says Jim Riddel, founder of 'Boomers with Attitude' and fellow Baby Boomer.

BWA branded merchandise is available exclusively via the newly launched BWA online store, which features high quality, affordably priced apparel that focuses solely on the most exceptional and financially influential generation in the USA today Baby Boomers.