There are many companies out there that just pull generic designs from their portfolio and expect it to work for their clients. Some actually do work to some degree. If you have a choice of choosing a design that is specific to your firm and have a choice of picking one out of a catalogue, what would you do? I would hope that the specific or custom design would be your choice. Why?

Custom designs are much more in depth as to what the exhibitor wants and needs. Custom design makes you stand out from the rest of exhibits and competitor at the show.

At one particular show a client wanted to stand out from the rest of inline booth at a particular trade show. We came together with a booth design that was unique. On the back wall of the booth we provide a giant giraffe cut out, which seem to hang over the back wall. The overall theme of the booth was "head and shoulders above the competition". The show hall was full with conversation about this giraffe. The show was a success, many leads were generated and the sales follow up was also very successful.

My advice is for exhibitors to stay away from the traditional "cookie cutter" designs. Your company image should be unique as should your booth design. Pulling other booth designs and just putting your company name on it do not work. Great design helps your booth stand out from the competition. For a great non obligatory trade show booth design contact http://eldsusa.com