Wouldn't we all love to get Free Traffic to our home business web site all the time? I certainly am a big fan off this and always get completely fired up when I see the traffic coming from these sources.

Today I will talk a bit about how to build a decent linking strategy to achieve this kind off traffic.

The first thing what you should do is start thinking outside the box. Let me explain.. everybody seems to think that linking is good for your search engine rankings. And even though, to a certain extend, this might be true, to many people seem to forget what the main reason for linking to other sites used to be.

Give your visitors extra value by providing great content!!

Why still try to get as many links exchanged as possible.. does anybody still believe that the search engines reward links which don't even fit the content of your web site? I certainly hope not.

The search engines do reward you with higher rankings, when you offer quality content through your links.

How to get these quality links

First make sure not to hide your links anymore, who would want to exchange links with you if they can't be found. Show the owners of other web sites that when they exchange links with you, they get a chance to receive some visitors in return. Don't worry about losing that one visitor that goes to your link directory, you really think he would go there if your site was appealing to him? So.. you would have lost him anyway.

Get a decent link manager program, you can download a good one for free at http://www.linkmachine.net. This program will help you to keep track of the link requests you have send and you can set up a template to get the same look and feel to blend in with the rest of your web site.

Make a list of all the keywords which fit to your web site, any single one you can think of. Then use a search engine to fill in these keywords. When you conduct a search, check every single web site on the first five pages, to see if they have a links page. Only, and I do mean only, ask them to exchange links when they offer an easy to reach link button or text link from their homepage.

Also, if they have 30 pages full of links where you will never be found.. Don't even consider them as link partners. What good would it bring you.. you are looking to create free traffic remember!!

Whilst doing this, please, don't forget to check the Paid Ads on the search engines. If you can find a link exchange opportunity there it would be very promising. Imagine them paying for ads on Google or Yahoo, and you might join the ride for free.

This simple but effective tactic is time consuming but rewarding. Just make it a habit to get at least 10 new links like this every week and I can promise you a very fair amount of free traffic in return. Because of the process of you providing quality content to your visitors, the search engines will also reward you with higher rankings.

That's what I call a win/win situation!